From Invisible to Indispensable: Caporn Piling’s AI Search Transformation
Despite being a national leader in piling, Caporn wasn’t appearing in Google search results or being named by ChatGPT, Claude, or Gemini. With over 70% of online discovery now driven by AI tools, this digital invisibility posed a serious threat to future growth.

Soren IQ rebuilt Caporn’s website from the ground up—clean code, AI-readable schema, optimised metadata, and content structured for large language models (LLMs). Within weeks, Caporn appeared in Google’s AI Overview and became a top recommendation across major AI assistants.

This case study reveals how strategic AI search optimisation can transform a service provider’s online presence—and make them part of the conversation in today’s AI-first world.

As more medical professionals recognise the importance of AI search visibility, many are taking steps to ensure their expertise is accurately represented when patients, GPs and journalists turn to AI tools for answers.

ENT surgeon Dr Brent McMonagle wanted to make sure his practice was recognised by AI assistants like ChatGPT, Perplexity, Gemini and Microsoft Copilot. His goal was to future-proof his website so it would provide clear, accurate information for patient enquiries, GP referrals and media requests about his research into nasal stem cells and spinal cord injury.

Soren IQ restructured his website for the AI-first era—implementing clean, machine-readable schema, optimised content, and clearly presented credentials that AI platforms could understand and trust. Within weeks, his practice began appearing in AI-generated answers and referral searches.

This case study shows how strategic AI search optimisation helps medical specialists improve discoverability, provide better information for healthcare and media audiences, and stay visible in an AI-powered world.