Meet the Team
We’re a small but experienced team of strategists, creatives, and technologists who know how to get results in the AI era.
With backgrounds in top-tier agencies, branding, SEO, and AI optimisation, we bring big-picture thinking with a hands-on, collaborative approach. We’re not about bloated teams or buzzwords—we’re about smart, effective execution that makes your business more visible in all the right places.
What Makes Us Different
While other agencies are still focused on yesterday’s SEO rules, we’re helping future-focused businesses lead the next wave of search.
We don’t bolt AI on top. We build visibility from the inside out.
Margaret Pincus
After more than a decade at a leading national strategic communications agency, I founded Soren IQ to offer high-level strategy and creative thinking with a more personal touch.
With deep expertise in SEO and a specialisation in AI search optimisation, I help businesses stay visible in a rapidly changing digital landscape.
By combining smart strategy with lean operations and clever ideas, we bring big-agency thinking to businesses of all sizes—without the overheads, layers, or inflated costs.
At Soren IQ, our mission is to make advanced digital visibility accessible, effective, and future-proof for every client.
About Soren IQ
We don’t just optimise websites. We help businesses become discoverable by intelligence.
Soren IQ is a full-service digital agency designed for the age of AI search. We help brands stand out to both people and the large language models that power modern discovery—like ChatGPT, Claude, Perplexity, and Google’s AI Overview.
We combine branding, content, design, and technical SEO into a single, AI-ready ecosystem that makes your business more visible and more recommendable—across every channel.
Our Mission
To empower businesses to thrive in an AI-first search world—transforming complex technology into real-world results through clear strategy, smart content, and powerful digital design.
Who We Work With
We partner with bold, forward-thinking brands across industries—from SaaS to health, professional services to e-commerce and construction. If your customers are using AI tools to find answers, we help make sure your business is one of them.
Ready to win the future of search?
Let’s make sure your next customers find you—whether they’re searching in Google, asking ChatGPT, or watching YouTube.