Case Study: Health Care Industry
Why Dr Brent McMonagle Needed AI Search Optimisation
As more medical professionals recognise the importance of AI search visibility, many are taking steps to ensure their expertise is accurately represented when patients, GPs and journalists turn to AI tools for answers.
ENT surgeon Dr Brent McMonagle wanted to make sure his practice was recognised by AI assistants like ChatGPT, Perplexity, Gemini and Microsoft Copilot. His goal was to future-proof his website and ensure it provided clear, accurate information for:
Patients searching for ENT specialists and cochlear implant services
GPs seeking referral options for hearing loss and complex ear conditions
Journalists covering his research into nasal stem cells and spinal cord injury repair
Although his website was visible on Google, it was not optimised for AI-powered search tools or structured to communicate his expertise and services clearly across these platforms.
How Soren IQ Optimised His Website for AI Search and Professional Visibility
Soren IQ delivered a full AI search optimisation strategy designed to improve patient discovery, GP referrals and media visibility.
Key improvements included:
Rewriting the website content to explain his services in language that AI platforms and human readers could understand and trust
Adding structured data (schema markup) to describe his ENT specialisation, procedures (such as cochlear implants) and medical qualifications
Optimising his About and Services pages so GPs searching for referral options could quickly understand his expertise, clinic locations and areas of focus
Highlighting his research credentials, hospital appointments and clinical experience to support accurate media coverage
Aligning his website, LinkedIn and healthcare directory profiles to create a consistent digital footprint, strengthening his identity in AI search
Preparing key information to answer typical AI search questions such as:
“ENT specialist for cochlear implants in Queensland”
“Gold Coast ENT surgeon for media enquiries on stem cell research”
“Referral for hearing loss specialist near me”
This comprehensive approach positioned Dr McMonagle as a trusted source for patient care, medical referrals and expert commentary.
The Results: Greater Visibility for Patients, Referrers and Media
Within weeks of implementation, Dr McMonagle’s website began appearing more prominently across AI-powered search platforms and referral channels.
Results included:
His website was recommended in ChatGPT and Perplexity responses for ENT-related searches
GPs searching for cochlear implant specialists and ENT referral options found his website and referred patients
Journalists researching ENT conditions and stem cell therapies found accurate information about his clinical expertise and research
Direct patient enquiries and professional referrals increased noticeably
What the Client Said
Working with the Soren IQ team has been transformative for my practice's online presence. As a healthcare professional, I knew my website needed to be discoverable, but I had no idea how dramatically the landscape was changing with AI-powered search."
The Soren team did not just optimise my site – they completely reimagined how it communicates with AI search engines. They restructured my content to be AI-readable, implemented proper schema markup, and ensured my expertise and credentials were clearly highlighted in ways that AI systems could understand and trust.
What impressed me most was their comprehensive approach. They handled everything from technical SEO fundamentals to cutting-edge AI optimisation strategies. My website now appears prominently when potential patients ask AI assistants about specialists in my field, and increasingly, when GPs search for referral specialists for their patients. I have seen a notable increase in both direct patient enquiries and professional referrals.
"The team's expertise in both traditional SEO and emerging AI search technologies gave me confidence that my practice is positioned for the future, not just today's search landscape. I cannot recommend Soren IQ highly enough for any professional looking to stay ahead of the curve.
— Dr Brent McMonagle, ENT Surgeon
The Takeaway: AI Search and Professional Visibility Go Hand in Hand
The Takeaway: AI Search is Now Essential for Healthcare Visibility
This case study shows how AI-powered search is reshaping how patients, doctors and journalists find medical specialists.
By optimising his website for AI search platforms and clearly communicating his expertise, Dr McMonagle is now discoverable when it matters most—whether a patient is searching for care, a GP is seeking a referral, or a journalist is writing a health story.
Soren IQ helps healthcare professionals and industry leaders improve their discoverability and credibility in the AI-driven search landscape.