Frequently Asked Questions

How AI Search Works

What is structured data and why does it matter for AI search?
Structured data is code that helps AI systems understand your website's content, services, and credibility. It's like providing a detailed map that tells AI tools exactly what your business offers, where you're located, and why you're trustworthy. Without structured data, AI systems struggle to accurately represent your business in their recommendations.

How do you optimise content for AI tools like ChatGPT, Claude, Gemini, and others?
We create content that AI language models can easily parse and cite. This includes clear headings, fact-based statements, authoritative sourcing, and semantic clarity. We also ensure your content answers questions the way people actually ask AI tools—using natural language patterns that tools like ChatGPT, Claude, Gemini, Perplexity, and emerging AI agents recognise and value. Our methods are designed to work across platforms, no matter which tool your customers are using.

What technical changes will you make to my website?
Our technical optimisation includes implementing comprehensive schema markup, improving page structure for AI readability, optimising meta descriptions for AI summarisation, ensuring fast loading speeds, and creating machine-readable content hierarchies. All changes maintain your brand while making your site AI-friendly.

What Results Can I Expect?

What results can I expect from AI search optimisation?
Clients typically see increased mentions in AI-generated recommendations within 6–12 weeks, improved visibility for industry-specific queries, higher-quality leads from prospects using AI research tools, and enhanced credibility when AI systems cite their expertise. We track these metrics and provide monthly reporting on your AI search performance.

How do you measure success in AI search optimisation?
We monitor several key metrics: frequency of mentions across AI platforms, accuracy of AI-generated summaries about your business, ranking in AI recommendation lists, click-through rates from AI-cited sources, and lead quality from AI-referred traffic. Our proprietary tracking system provides comprehensive visibility into your AI search performance.

Can you share examples of businesses you've helped?
We've helped a Melbourne construction firm increase AI recommendations for commercial fitouts by 300%, assisted a UK SaaS company become the top AI-recommended solution in their niche, and enabled a Sydney legal practice to appear in 80% of AI responses for their specialisation. We can share detailed case studies during our consultation.

How It Fits Into My Marketing

Should I stop traditional SEO if I do AI search optimisation?
Absolutely not. AI search optimisation complements traditional SEO—they work together. Google's AI features still rely on traditional SEO signals, and many people still use conventional search. We integrate both approaches for maximum visibility across all search methods, ensuring you don't miss opportunities in any channel.

How does AI search optimisation work with my existing marketing?
AI optimisation enhances your entire marketing ecosystem. When prospects research you through AI tools after seeing your ads or social media, optimised content increases conversion likelihood. AI-ready content also performs better in email marketing, social media, and other channels because it's clearer and more authoritative.

What if my competitors aren't doing AI optimisation yet?
That's your competitive advantage window. Early adopters in AI search gain significant visibility benefits before markets become saturated. We help you establish authority in AI recommendations now, making it harder for competitors to displace you later. This first-mover advantage can be substantial in competitive industries.

How We Work With You

What does your AI optimisation process look like?
We begin with a comprehensive AI visibility audit, then develop a tailored strategy based on your industry and goals. Implementation typically includes content optimisation, technical improvements, and structured data deployment over 8–12 weeks. We provide weekly progress updates and monthly performance reports throughout the engagement.

How often will we communicate during the project?
You'll receive weekly progress emails, monthly detailed reports, and have direct access to your strategy director for questions. We schedule bi-weekly check-ins during active projects and provide a dedicated client portal where you can track progress, access reports, and communicate with our team anytime.

Do you provide training for our internal team?
Yes, we offer comprehensive training on maintaining AI search optimisation. This includes content creation guidelines, technical best practices, and monitoring tools. We want your team to understand and maintain the improvements we implement, ensuring long-term success beyond our initial engagement.

How This Helps in My Industry

How does AI search help construction companies win more tenders?
Procurement managers increasingly use AI tools to research and shortlist contractors. When they ask "who are the best commercial fitout specialists in Melbourne?", AI-optimised companies appear in recommendations. We ensure your expertise, past projects, and capabilities are clearly structured for AI systems to understand and recommend.

Why is AI optimisation crucial for SaaS companies?
Software buyers heavily rely on AI research tools to compare solutions and read reviews. If your SaaS isn't optimised for AI search, prospects might never discover you during their research phase. We ensure your features, benefits, and customer success stories are presented in ways that AI tools understand and recommend.

How can legal firms benefit from AI search visibility?
People often ask AI tools legal questions or seek lawyer recommendations. AI-optimised legal content helps you appear in initial research results, building trust before prospects even visit your website. We help position your expertise so AI systems recommend you for relevant legal queries in your practice areas.

Looking Ahead: What’s Next in AI Search?

How will AI search evolve in the next few years?
AI search will become more sophisticated and prevalent across all industries. We expect integration with voice assistants, more visual AI search capabilities, and increased importance in B2B procurement. Our strategies are built to adapt as these technologies evolve, ensuring your visibility remains strong across emerging AI platforms.

What happens when new AI tools emerge?
Our optimisation principles work across AI platforms because they focus on fundamental content quality and structure. When new AI tools launch, your optimised content typically performs well immediately. We also monitor emerging platforms and provide updates to ensure your visibility extends to new AI search environments.

How do you stay updated with AI search changes?
Our team continuously monitors AI platform updates, tests optimisation strategies, and maintains relationships with AI research communities. We provide clients with quarterly strategy updates based on the latest AI search developments, ensuring your optimisation remains cutting-edge and effective.