Case Study: Construction Industry
Caporn Piling: AI Search Visibility for Australia’s Leading Piling Contractor
Caporn Piling is a national piling contractor providing bored piling, driven piling, CFA piling, marine piling, and retaining wall solutions for infrastructure projects across Queensland, New South Wales, Western Australia, and Tasmania.
The Challenge:
Despite being a top-tier contractor, Caporn did not appear in AI-powered search results for key procurement queries such as "piling contractors Queensland," "marine piling NSW," or "ISO-certified piling companies." They were absent from Google AI Overview, ChatGPT, Gemini, and Claude—meaning procurement teams and engineers could not find them when planning projects.
The Solution:
Soren IQ rebuilt Caporn’s website and applied:
Clean, crawlable code for search visibility
Keyword and metadata optimisation aligned with how project managers search
Business, Service, and Certification schema markup to define their services and ISO credentials
AI-optimised content blocks and FAQs explaining bored piling, marine piling, and more
Structured data designed specifically for AI parsing by Google, ChatGPT, Gemini, Claude, and Perplexity
The Results:
Featured in Google AI Overview for “piling contractors QLD”
Recommended by ChatGPT, Claude, and Gemini for queries like “infrastructure piling companies Australia”
Now visible to engineers, procurement teams, and project managers during project scoping and tendering
Verified AI Search Visibility:
We verified results through independent incognito searches, VPN testing, and neutral AI queries as of June 2025.