Search Giants Reveal: Why Schema Markup Just Became Your Secret Weapon
"One of the ways SEOs can prepare for this new AI-enabled search is by writing great content and annotating with Schema Markup." - Fabrice Canel, Microsoft Bing
Still think structured data is optional in 2025?
The world's leading search experts have spoken:
Microsoft's Fabrice Canel (March 2025): "Schema Markup helps Microsoft's LLMs understand content."
Google Search Central: "Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page."
The evidence from major case studies: Rotten Tomatoes measured a 25% higher click-through rate for pages enhanced with structured data. Nestlé found that pages showing as rich results have an 82% higher click-through rate than non-rich result pages.
Here's what's really happening:
AI Overviews now appear for 13.14% of all queries (up from 6.49% in January 2025)
Microsoft confirmed their LLMs use schema markup to understand content
Only 45 million of 193 million active websites use schema markup
Your competitors with proper schema are getting recommended instead of you
The cold, hard numbers: Rich results get clicked 58% of the time vs 41% for regular results. 72% of Google's first-page results use schema markup. AI systems rely on structured data for accurate content interpretation.
This isn't about gaming algorithms. It's about basic digital survival in an AI-first world.
Don't let your website become invisible to AI. Get your schema audit at soreniq.com and join the businesses that AI actually understands and recommends.
The question isn't whether AI search will dominate. It's whether you'll be visible when it does.
References: