Caporn Piling: AI Visibility Case Study Snapshot

From Invisible to Indispensable

How Caporn Piling went from zero AI visibility to top rankings across Google, ChatGPT, Gemini, and Claude.

The Challenge

Despite being a top-tier piling contractor, Caporn:

• Didn’t rank on Google for key terms like "piling contractors QLD"

• Was missing from Google’s AI Overview

• Wasn’t named in ChatGPT, Claude, or Gemini results

70% of search now bypasses traditional listings. AI tools and curated results are the new gatekeepers.

What We Did

• Full website rebuild with clean, crawlable code

• Keyword and metadata optimisation

• Schema markup: services, ISO certs, locations

• AI-optimised content blocks + FAQs

• Structured data designed for LLM parsing

“We created content that LLMs want to recommend.”

Results at a Glance

• Featured in Google AI Overview

• Recommended by ChatGPT, Gemini, Claude

• Now visible to engineers and PMs during project planning

Verified & Credible

• Independent searches (incognito + VPN)

• AI queries tested with neutral prompts

• Verification completed June 2025

*AI-generated results may vary based on model updates, phrasing, and session context.

Lasting Business Impact

• More Tier 1 enquiries

• Improved perception in procurement pipelines

• Credibility through visibility

Want this for your business? We help service providers become discoverable in the new AI-first search landscape. Let’s talk.

Check out the full case study here