What is schema and how does it help with AI search?

Schema is a type of structured data that sits behind your website. It helps AI tools like ChatGPT and search engines understand what your business does, where it's located, and what services you offer.

Will schema help my business show up in ChatGPT?

Schema increases the likelihood that your business will be recognised and recommended in AI-generated answers by clearly labelling your services, location and content for AI tools.

Do I need to add schema myself?

No. Schema can be added and managed for you by a service like Soren IQ. You don’t need technical knowledge to benefit from it.

What kind of businesses benefit from schema?

Any business with a website. Schema helps dentists, accountants, tradies, consultants, online shops, medical practices — anyone who wants to be found through AI or Google search.

Can I see what schema looks like?

Yes. In the blog post we show a real example of schema code for a dental clinic offering crown replacements, showing how AI tools can interpret and use that information.

Schema: The Simple Advantage Every Business Website Needs for AI Search

7 Aug

Written By margiepincus@gmail.com

If you run a business, you’ve probably heard the word schema and wondered if it actually matters. The short answer is yes. And it’s one of the simplest and most effective ways to help your website show up in AI-powered search results.

Here’s what you need to know — in plain English.

What Is Schema and Why Does It Matter?

Schema is a type of code that lives behind your website. Visitors don’t see it, but Google, ChatGPT, Perplexity, Gemini and other AI tools rely on it to understand what your business does, where it is, what it offers, and when it’s relevant to someone’s question.

Without schema, your website is just another page online. With schema, your site becomes findable, understandable and recommendable by search engines and AI tools.

Why Schema Is Essential for Your Website

1. Get Found in AI Search
More people are using tools like ChatGPT to ask for help instead of typing keywords into Google. They might say, “Which dentist is best for crown replacement near me?” or “Who’s the best accountant for small business in Brisbane?” Schema helps ensure your business gets picked up as a relevant answer.

2. Appear in Rich Results
Schema gives search engines extra information they can show directly in results — things like your star rating, services, business hours and answers to common questions.

3. Build Trust with AI and Search Engines
Schema signals that your site is structured and accurate. That gives AI tools the confidence to recommend your business when it matches what someone is looking for.

4. Stay Visible as Search Evolves
AI tools are changing how people find businesses. Schema is quickly becoming the minimum standard for showing up in these results.

Real Examples

A dental clinic can use schema to show it offers crown replacements, veneers and general care. If someone asks “Which dentist is best for crown replacement near me?”, schema helps AI tools understand that your clinic is a good match — especially if it includes reviews, location, opening hours and a clear description of your services.
A business with a FAQ page can use schema to highlight those questions and answers, so AI tools surface them directly and bring more traffic to the site.
An online store or service provider can use schema to display prices, availability and customer reviews in the search result — before a user even clicks.

What Does Schema Actually Look Like?

You don’t need to write or even understand the code — but it helps to see how it works. Here’s a simplified version of schema a dental clinic might use behind the scenes to support a query like “best dentist for crown replacement in Brisbane”:

{ "@context": "https://schema.org", "@type": "Dentist", "name": "Bright Smiles Dental", "address": { "@type": "PostalAddress", "streetAddress": "123 King St", "addressLocality": "Brisbane", "addressRegion": "QLD", "postalCode": "4000" }, "openingHours": "Mo-Fr 08:30-17:00", "telephone": "+61 7 1234 5678", "url": "https://www.brightsmiles.com.au", "description": "Bright Smiles Dental is a family-friendly clinic offering cosmetic dentistry, general care and crown replacement services in Brisbane.", "keywords": ["dental crowns", "crown replacement", "cosmetic dentistry", "Brisbane dentist"], "service": [ { "@type": "MedicalProcedure", "name": "Crown Replacement", "description": "We offer ceramic and porcelain dental crown replacements for damaged, cracked or heavily filled teeth." } ] }

This schema tells search engines and AI tools:

Who you are
Where you’re located
What services you offer (including crown replacement)
When you’re open
That you’re a credible match for relevant searches

Again, this code doesn’t show on your website — but it helps AI tools find you and match you with people looking for exactly what you do.

What You Actually Need to Do

You don’t need to write this code or manage it yourself. What matters is that your website has schema — and that it’s correct and kept up to date. That’s where we come in.

At Soren IQ, we:

Add the right schema to your website, tailored to your industry and goals
Keep it updated as your business changes
Monitor changes in AI and search platforms so you stay visible and ahead of competitors

Final Word

You don’t need to become a technical expert in schema. You just need to know it works — and that your business website needs it now.

If you want your business to appear more often in Google and AI-powered tools like ChatGPT, Gemini and Perplexity, talk to Soren IQ. We’ll make sure your website is built to be found, understood and recommended.

margiepincus@gmail.com