How to Get Your Website Featured in Google’s AI Overviews: The 2025 SEO Guide for Australian Businesses
More Australians are searching online using tools powered by artificial intelligence. If your website is not showing up in Google’s AI Overviews or other AI-driven results, it is time to update your SEO approach.
Soren IQ is an Australian digital agency specialising in AI search optimisation. We help businesses of all sizes make sure their websites are visible, trusted and recommended by AI-powered search engines such as Google, Bing and ChatGPT.
In this guide we explain what matters for AI-first search and how to make sure your website stands out.
What is AI SEO and Why Does It Matter Now?
AI SEO is about making your website clear, structured and straightforward so search engines powered by artificial intelligence can find, understand and recommend your business. Traditional SEO focused on keywords and technical tweaks. Today, AI-driven engines look for well labelled facts, direct answers to real questions, up-to-date information and content that proves your business is trustworthy.
Whether you are a Brisbane trades business, a Sydney law firm or a Melbourne retailer, the same AI SEO principles apply. AI search engines now prioritise websites that are easy to parse, answer real queries and present information in a structured, machine-readable way.
Key AI SEO Strategies for Australian Websites in 2025
Focus on what helps both people and search engines:
Answer real customer questions in a Q&A style that matches how Australians actually search.
Use FAQ sections supported by FAQPage schema on important pages so your answers are highlighted and easily summarised by Google and other AI tools.
Add schema markup to your entire website: LocalBusiness on your home or about page, WebPage and Article on every content page, and Product or Service schema wherever you describe what you offer. This markup gives machines extra context about your business, services and expertise.
Write in plain English with short paragraphs and clear headings, covering topics in depth.
Update site content quarterly. Add new examples, customer stories or the latest industry stats.
Link pages logically. Service pages should point to related blog articles, FAQs and reviews, building a content structure search engines recognise as reliable and transparent.
Top Questions Australian Businesses Have About AI SEO
Will AI replace the need for human SEO experts?
No. AI can handle technical analysis and find patterns but only humans can create content that speaks to real customers and understands the Australian market. The best results come from combining AI insights with human experience.
How do I get featured in Google’s AI summaries and overviews?
Make sure your business information is consistent and detailed across your website. Use schema markup so machines can read it easily. Structure pages with clear answers to the kinds of questions Australians are searching for, especially those in Google’s ‘People Also Ask’.
What about voice and visual search?
Voice queries are on the rise, so use a natural, conversational tone and answer full questions directly. For visual results, always use descriptive image file names and alt text, and markup images with schema where possible.
How can I track the impact of my AI SEO changes?
Don’t just watch for visits. Check which pages or answers are being shown in AI summaries using tools like Google Search Console. Also look at direct actions such as form submissions or calls from AI links.
AI SEO Checklist for Australian Websites
Add schema markup to every main section, including LocalBusiness, WebPage, FAQPage and Product or Service
Structure your main pages around customer questions and clear answers
Build a comprehensive FAQ section with honest, jargon-free responses
Keep your contact and business details prominent and reflected in schema
Regularly update your content with fresh facts, client wins or market changes
Link between services, case studies and FAQs to create a content network
Use AI tools for research but keep strategy and copywriting grounded in your own expertise and knowledge of your industry
What Australian Businesses Should Do Next
SEO is no longer about tricking the system or chasing shiny new tools. Winning in the era of AI search means making your knowledge, experience and claims easy for both humans and machines to access and trust.
At Soren IQ we help Australian businesses stay ahead of these changes. If you need a technical audit, help with schema or a fresh content strategy for AI-first search results, get in touch. We will make sure your website is ready for the search engines of tomorrow and the customers looking for you today.