Your Website Speaks Human. AI Speaks Robot. Here's the Problem.
70% of procurement teams now use AI tools to find vendors. If your website lacks proper schema markup, you're not even in the running.
What is schema markup? Think of it as structured data that translates your website into language AI can understand. It's invisible to humans but critical for machines.
Here's what's happening without schema:
❌ AI tools can't identify what services you actually provide
❌ Your location data isn't machine-readable
❌ Your expertise and certifications go unrecognized
❌ You're excluded from AI-generated recommendation lists
With proper schema markup:
✅ AI tools like ChatGPT, Claude, and Perplexity can accurately categorise your business
✅ Google AI Overview features your services in search results
✅ Your business appears when prospects ask AI for recommendations
✅ Search engines understand context, not just keywords
Real example: A client went from being invisible in AI searches to ranking #1 for "bored piling QLD" and getting featured in Google AI Overview—simply by implementing strategic schema markup.
The bottom line: If your website speaks human but not robot, you're missing opportunities every day.
Want to know if your site is AI-visible?
At Soren HQ, we help businesses optimise for the AI-driven future of search.
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