HubSpot's Organic Traffic Is Down 75%. What Does That Mean for SEO?

According to Edify Content’s deep dive, HubSpot’s organic traffic has dropped from 24 million monthly visits to just 6–7 million in the wake of Google’s algorithm updates and AI Overviews.

That’s a staggering 75% decline — and it isn’t just HubSpot. It’s a wake-up call for every content-driven business relying on traditional SEO playbooks.

The shift is clear:

• Google is prioritising helpful, authoritative content

• AI tools are recommending fewer, higher-trust sources

• Users are asking questions directly to ChatGPT, Claude, Gemini, Perplexity, and skipping search altogether

- If your site isn’t optimised for how AI finds and understands information, you’re invisible.

We’re in a new era: AI Search Optimisation is the new SEO.

If you're still writing for 2015 Google, you're already behind.

#AIsearch #SEO #HubSpot #ContentStrategy #DigitalMarketing #OrganicTraffic #AIoptimisation