Caporn Piling: AI Visibility Case Study Snapshot

From Invisible to Indispensable

How Caporn Piling went from zero AI visibility to top rankings across Google, ChatGPT, Gemini, and Claude.

The Challenge

Despite being a top-tier piling contractor, Caporn:

  • Didn’t rank on Google for key terms like "piling contractors QLD"

  • Was missing from Google’s AI Overview

  • Wasn’t named in ChatGPT, Claude, or Gemini results

70% of search now bypasses traditional listings. AI tools and curated results are the new gatekeepers.

What We Did

  • Full website rebuild with clean, crawlable code

  • Keyword and metadata optimisation

  • Schema markup: services, ISO certs, locations

  • AI-optimised content blocks + FAQs

  • Structured data designed for LLM parsing

“We created content that LLMs want to recommend.”

Results at a Glance

  • Featured in Google AI Overview

  • Recommended by ChatGPT, Gemini, Claude

  • Now visible to engineers and PMs during project planning

Verified & Credible

  • Independent searches (incognito + VPN)

  • AI queries tested with neutral prompts

  • Verification completed June 2025

*AI-generated results may vary based on model updates, phrasing, and session context.

Lasting Business Impact

  • More Tier 1 enquiries

  • Improved perception in procurement pipelines

  • Credibility through visibility

Want this for your business? We help service providers become discoverable in the new AI-first search landscape. Let’s talk.

Check out the full case study here